Writer’s Guidelines

Our Purpose
The Christian Coaching Magazine (CCM) is an online magazine which exists to resource Christian coaching leaders with the best in current thought and practice in the industry.

Our Readers
CCM aims to serve trained coaches as well as organizational and ministry leaders who utilize a coaching approach in their leadership.  Prime readers of CCM include Christian coaches, coach trainers, therapists with a coaching approach, and pastors and leaders in progressive churches and other organizations. The typical reader is 30 to 50 years old, ~60% are female, and most are well educated and established in their faith.

Our Tone
We’re looking for creative, original thinking, presented in a warm, energetic manner. Articles should be practical and engaging, intelligent but not stuffy, reflective of a Christian worldview but not preachy. We expect articles to reflect an accurate understanding of coaching methodology, as conveyed by the International Coach Federation. Finally, we’re looking for a gracious, unifying spirit that refrains from criticism and divisiveness. Inspire us!

Our Venue
CCM is a professional magazine, occupying a space closer to a popular magazine (think TIME or Sports Illustrated or Christianity Today) than an academic journal (think Journal of American Academy of Religion or Journal of Religion and Society).  Your writing should not reflect a strong academic style (avoid too many citations, and steer clear of technical or scholarly language).  For more on the distinction, visit this page.

Our Writers

  • We gladly accept unsolicited manuscripts. Please send articles or article ideas by email to acquisitions editor, Michael Cheuk.  If sending an article, please follow the guidelines outline below.
  • All submissions are received on speculation. An accepted query doesn’t guarantee acceptance of the manuscript. Editors reserve the right to reject a manuscript at any stage if it does not meet our editorial needs.
  • Manuscripts that are accepted and published will be copyrighted and owned by CCM (exclusive rights). However, we welcome you to post your article on your own website with the designation “© ChristianCoachingMag.com” with an active link back to the CCM site. Posting on third-party sites requires CCM permission.

Our Thanks
CCM is not able to pay writers for accepted manuscripts. Instead, we attempt to compensate writers for their hard work by giving them a free one-year subscription to the magazine. Also, our expectation is that being published in CCM will gain you exposure and credibility among coaching leaders across the world. We believe that is a tremendous value.  We also encourage writers to mention your book and/or website in the bio line of your article.

Our Article Types
Reviews :: 250 – 500 words

  • Reviews of coaching books (not necessarily Christian) that share an executive summary of the book that can help the reader determine how the book fits his/her needs.
  • Reviews of books or resources on topics related to issues faced by coaches, leaders, and/or coaching clients.  Reviews should provide an executive summary and help make the connection to coaching in order to strengthen the reader’s coaching capacity.

Columns :: 500 – 600 words (+/- 75)

  • Columns are one of three types…
  1. How-to: Practical applications of coaching concepts & skills
  2. Profile: Spotlight on how a person or group is impacting the world through coaching (not an infomercial, but more inspiration)
  3. Opinion: Your thoughts on ideas and trends in the industry
  • Column themes…
  • Coaching in the Church
  • Executive Coaching
  • Leadership Coaching
  • Relationship Coaching
  • Technosavvy (technology)
  • Coaching & Counseling
  • Businessavvy (business development)
  • Advanced Skills
  • Coaching Niches (wellness, parenting, etc)

Features :: 1000-2000 words

  • Features allow you to develop (quickly) a coaching or leadership concept. Please make sure every feature submission includes some practical application.
  • Features can cover any topic that would be relevant to either a professional coach or ministry leader, including some of the following:

•    Leadership challenges solved with a coach approach
•    Professional Industry trends
•    Spiritual life issues that impact coaches and leaders
•    Interviews with industry leaders
•    Academic research
•    Holiday/seasonal themes


Here are ten basic guidelines you need to follow.  Any submission that does not follow these guidelines will be returned or rejected.

  • We’re writing in a scan-and-skip culture.  You have mere seconds and a few sentences to capture your reader.  Adopt a blogging mindset.  Attract your readers immediately, or they will dip a toe in other writing they find more refreshing.
  • Spend roughly half of your time on your title and your first and last paragraphs.  State your point, stay on message, and end with an appeal for action.
  • Keep your sentences lean and clean.  The simplest structure is Subject + Verb + Object.  If a sentence gets too long and meandering, break it two or three sentences.
  • Use strong verbs, the muscle words in English.  Keep the stars of your material—people and ideas—in the spotlight as active performers.
  • Use bolded sub-headings when you move to a new thought.  Readers will use the cue of the sub-head to see if they understand what’s already been said and to gather themselves psychologically before they plunge into your new thoughts.
  • When formatting a bulleted list, use a simple dot bullet like those used in this list.  Since our magazine is published online, the online style sheet editor encounters much trouble when it attempts to format check marks, arrows, or other fancy bullets.
  • Draft for the eye.  See it, and say it.  Visualize the images and metaphors in your ideas.  Paint your word pictures clearly and vividly.
  • Edit for the ear.  If you stumble reading your draft out loud, your readers are apt to get confused too.  Read your material aloud.  Then, lop off extra words and smooth out rough spots.  Picture your readers, and rewrite like you’re talking directly to them.
  • Don’t make silly mistakes or use poor grammar.  Be sure to give it one last pass to catch typos, clunky sentences, and poor punctuation.  When in doubt about punctuation, simplify to a structure you know.
  • Citations honor your sources, and give them fair credit.  We prefer you cite your sources in text and avoid using footnotes, but if you must include a note, please use footnotes, not endnotes.  Please DO NOT include a bibliography or list of works cited.  Remember, this is NOT an academic journal, so if your article includes lots of scholarly notes and source attributions you probably need to rewrite it for a popular audience.
  • Finally, write your article using WORD, please format your article using Arial 11 point font, and use bold only for your title and your section headings.  For a sample article with proper formatting, click here.

All submissions should be sent to our Acquisitions Editor, Michael Cheuk, and should be properly formatted before submission.  If you have formatting or submissions questions, please contact Michael.

CCMag Sample Article


Below are the themes for upcoming issues of the magazine.

Summer 2022 – My top StrengthsFinder’s strength and how it shows up in my coaching

Submission deadline: June 4, 2022. Publish in July 2022.

We are looking for articles in which authors share their top StrengthsFinder’s strength, and how they use that strength in their coaching. 

  • How has your Strength helped you to cultivate trust and safety, maintain presence, and/or listen more actively, while evoking awareness and facilitating growth in your clients? 
  • How has your Strength (when used improperly) also hindered growth and movement in your clients? 

Fall 2022 – The calling to coach 

Submission deadline: September 9, 2022. Publish in October 2022.

We are looking for articles in which authors share their stories of how they got into coaching.

Some questions to consider:

  • What were you doing (in your career) when you discovered coaching?
  • What was it about coaching that got you interested in becoming a coach yourself?
  • What obstacles did you have to overcome in order to become a coach?
  • What purpose are you trying to fulfill in your coaching?
  • How does coaching fit into your overall calling?

Winter 2022 – Stories of coaching niches

Submission deadline: December 9, 2022. Publish in January 2023.

We are looking for articles in which authors share their stories of how they established (or failed to establish) their niche in their coaching practice. 

Possible approaches:

  • What is a “niche” and why is it important for a coach to have one?
  • How did I find my niche?
  • How did my niche find me?
  • My successes (or failures) in getting clients in my niche.
  • How I evolved from one niche to another.
  • How I built a viable coaching practice without a niche.

New regular features in every issue:

Books that impacted my coaching:

We are starting a new regular feature in upcoming issues called “Books that Impacted My Coaching.” We are also looking for articles that highlight and/or review a book (coaching-related or not) that the author has found to be helpful in his or her coaching. Authors may approach this article in whatever way they want. However, it would be helpful if the articles address these questions: 

  • What are the main arguments of this book? 
  • What insights did the book stimulate in me? 
  • How did I implement those insights into my coaching? 
  • What benefits did my clients experience as a result?

QUESTIONS? Please contact Michael Cheuk, our managing editor.


  1. Mia Wallace

    Thank you for the information. I need it for a class assignment

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