Writer’s Guidelines

Our Purpose
Christian Coaching Magazine (CCMAG) is an online magazine which exists to express, elevate, and support the voice and call of the Christian Coach, Leader, and Leader as Coach through a digital, global platform.

Our Readers
CCMAG aims to serve trained coaches as well as organizational and ministry leaders who utilize a coaching approach in their leadership.  Prime readers of CCMAG include Christian coaches, coach trainers, leader as coach, therapists with a coaching approach, and pastors and leaders in progressive churches and other organizations. The typical reader is 30 to 50 years old, ~60% are female, and most are well educated and established in their faith.

Our Tone
We’re looking for creative, original thinking, presented in a warm, energetic manner. Articles should be practical and engaging, intelligent but not stuffy, reflective of a Christian worldview but not preachy. We expect articles to reflect an accurate understanding of coaching methodology, as conveyed by the International Coach Federation and the European Mentoring and Coaching Council (EMCC). Finally, we’re looking for a gracious, unifying spirit that refrains from criticism and divisiveness. Inspire and encourage us!

Our Venue
CCMAG is a professional magazine, occupying a space closer to a popular magazine (think TIME or Christianity Today) than an academic journal (think Journal of American Academy of Religion or Journal of Religion and Society).  Your writing should not reflect a strong academic style (avoid too many citations, and steer clear of technical or scholarly language), but rather a popular press feel.  

Our Writers

  • We gladly accept unsolicited manuscripts. Please send articles or article ideas by email to our Managing Editor.  If sending an article, please follow the guidelines outline below.
  • All submissions are received on speculation. An accepted query doesn’t guarantee acceptance of the manuscript. Editors reserve the right to reject a manuscript at any stage if it does not meet our editorial needs.
  • Manuscripts that are accepted and published will be copyrighted and owned by CCMAG (exclusive rights). However, we welcome you to post your article on your own website with the designation “© ChristianCoachingMag.com” with an active link back to the CCMAG site. Posting on third-party sites requires CCMAG permission.

Our Thanks
CCMAG is not able to pay writers for accepted manuscripts. Instead, we attempt to compensate writers in the way of promoting you and your business through our global network. By doing so, you gain exposure and credibility among coaches, leaders, and organizations. We believe promotions through our network provides a tremendous value.  We encourage writers to mention your book and/or website in the bio line of your article.

Our Article Types

Reviews :: 250 – 500 words

  • Reviews of coaching books (not necessarily Christian) that share an executive summary of the book that can help the reader determine how the book fits his/her needs.
  • Reviews of books or resources on topics related to issues faced by coaches, leaders, and/or coaching clients.  Reviews should provide an executive summary and help make the connection to coaching in order to strengthen the reader’s coaching capacity.

Columns :: 500 – 600 words (+/- 75)

  • Columns are one of three types…

  1. How-to: Practical applications of coaching concepts & skills
  2. Profile: Spotlight on how a person or group is impacting the world through coaching (not an infomercial, but more inspiration)
  3. Opinion: Your thoughts on ideas and trends in the industry
  • Column themes…
  • Coaching in the Church
  • Executive Coaching
  • Leadership Coaching
  • Relationship Coaching
  • Technosavvy (technology, AI)
  • Coaching & Counseling
  • Businessavvy (business development)
  • Team Coaching
  • Advanced Skills
  • Coaching Niches (wellness, parenting, etc)

Features :: 1000-2000 words

  • Features allow you to develop (quickly) a coaching or leadership concept. Please make sure every feature submission includes some practical application.
  • Features can cover any topic that would be relevant to either a professional coach or ministry leader, including some of the following:

•    Leadership challenges solved with a coach approach
•    Professional Industry trends
•    Spiritual life issues that impact coaches and leaders
•    Interviews with industry leaders
•    Academic research
•    Holiday/seasonal themes


We encourage you to follow our basic guidelines for a better writing result. 

Any submission that does not follow these guidelines will be returned or rejected. 

  1. We’re writing in a scan-and-skip culture.  You have mere seconds and a few sentences to capture your reader.  Adopt a blogging mindset.  Attract your readers immediately to keep them engaged.
  2. Spend roughly half of your time on your title and your first and last paragraphs.  State your point, stay on message, and end with an appeal for action.
  3. Keep your sentences lean and clean.  The simplest structure is Subject + Verb + Object.  If a sentence gets too long and meandering, break it two or three sentences.
  4. Use strong verbs, the muscle words in English.  Keep the stars of your material—people and ideas—in the spotlight as active performers.
  5. Use bolded sub-headings when you move to a new thought.  Readers will use the cue of the sub-head to see if they understand what’s already been said and to gather themselves psychologically before they plunge into your new thoughts.
  6. When formatting a bulleted list, use a simple dot bullet like those used in this list.  Since our magazine is published online, the online style sheet editor encounters much trouble when it attempts to format check marks, arrows, or other fancy bullets.
  7. Draft for the eye.  See it, and say it.  Visualize the images and metaphors in your ideas.  Paint your word pictures clearly and vividly.
  8. Edit for the ear.  If you stumble reading your draft out loud, your readers are apt to get confused too.  Read your material aloud.  Then, lop off extra words and smooth out rough spots.  Picture your readers, and rewrite like you’re talking directly to them.
  9. Don’t make silly mistakes or use poor grammar.  Be sure to give it one last pass to catch typos, clunky sentences, and poor punctuation.  When in doubt about punctuation, simplify to a structure you know.
  10. Citations honor your sources, and give them fair credit.  We prefer you cite your sources in text and avoid using footnotes, but if you must include a note, please use footnotes, not endnotes.  Please DO NOT include a bibliography or list of works cited.  Remember, this is NOT an academic journal, so if your article includes lots of scholarly notes and source attributions you probably need to rewrite it for a popular press audience.
  11. Write your article using WORD.  Please format your article using Arial 11 point font, and use bold only for your title and your section headings.  
  12. Run your article through GRAMMARLY.com  for suggested changes, grammatical errors, flow. Aim for 95% or above before submitting your article.
  13. Place the article’s word count (not including bio) at the top of your submission.
  14. Provide a clean headshot and a short About the Author blurb.

All properly formatted submissions should be sent to our Managing Editor. If you have formatting or submissions questions, please contact us. 


Below are the themes for the upcoming issues of CCMag

Spring 2023 – Stepping Up and In: Working with Teams

Submission deadline: March 13, 2023. Publish April 2023

With approximately 80% of organizations working in teams, the call for qualified team coaches is on the rise. In what capacity are you working with teams?

Possible approaches:

  • What are the challenges coaches face working with teams?
  • What are teams being challenged with in our new business environments?
  • How do team leaders assemble a winning team?
  • What are the challenges team leaders face?
  • What tools are coaches using to assess teams?
  • What does it take to become a team coach?
  • What’s the difference between group coaching and team coaching?
  • What does the Bible say about team dynamics?
  • What’s the difference between teamwork and team-work?
  • Bring your case studies of team development engagements.

Past themes

Winter 2023 – Becoming in the New Year

Submission deadline: December 12, 2022. Publish in January 2023.

How are you helping clients (or the people you serve) step into becoming for 2023?

Possible approaches:

  • What tools are available to help a client rise into becoming?
  • What becoming success stories can you share to help others?
  • What does becoming look like for you as a coach or coaching leader?
  • How do coaches (or leaders) position individuals or teams toward purpose?
  • How do HR leaders help employees realize the connection between personal and professional fulfillment?
  • What does destiny coaching look like?
  • How do coaches help clients dream (again)?

Fall 2022 – The calling to coach 

Submission deadline: September 9, 2022. Publish in October 2022.

We are looking for articles in which authors share their stories of how they got into coaching.

Some questions to consider:

  • What were you doing (in your career) when you discovered coaching?
  • What was it about coaching that got you interested in becoming a coach yourself?
  • What obstacles did you have to overcome in order to become a coach?
  • What purpose are you trying to fulfill in your coaching?
  • How does coaching fit into your overall calling?